Casual Games Association, Amsterdam – 7 February
2007: I-play, the mobile entertainment company, today
announced a global licensing deal with Slingo, Inc., which will see
the companies collaborate on the development of Slingo games on
mobile. This includes the popular, Zeebys nominated, ‘Slingo
Quest’, which will launch as a mobile game later in 2007 via
I-play’s global distribution network.

Casual Games Association, Amsterdam – 7 February
2007: I-play, the mobile entertainment company, today
announced a global licensing deal with Slingo, Inc., which will see
the companies collaborate on the development of Slingo games on
mobile. This includes the popular, Zeebys nominated, ‘Slingo
Quest’, which will launch as a mobile game later in 2007 via
I-play’s global distribution network.

Now celebrating 10 Years of success in online “Casual
Games”, Slingo can boast the accolade of being the
“stickiest” casual game site, with people spending an
average of 45 minutes per visit, making it one of the top ten
stickiest brands on the entire Internet. It has over 3.1 million
registered users; over 2.1 billion Slingo.com games played since
launch; and it attracts an average of 1.25 million visitors per
month. An estimated one out of every 20 people in the US have
played Slingo online!

Slingo Quest will bring the unique and exciting combination of
classic favorites, Bingo and Slots, to mobile in the puzzle genre
which is so loved by mobile gamers. Slingo Quest gives gamers a
mind bending puzzle experience, coupled with a fun island hopping
storyline. Slingo’s diverse audience perfectly fits with the
mobile gaming demographic. The largest group of people who interact
with Slingo are 25-59 year old women.

Leighton Webb, Senior Vice President of Content Strategy and
Licensing for I-play, commented: “We are thrilled to be
partnering with Slingo to bring the Slingo franchise and suite of
games to mobile. Slingo has demonstrated proven success in the
online games space, as seen by the millions of gamers who visit
Slingo.com and play Slingo games on a regular basis. The Slingo
brand and franchise of games is a perfect match for I-play’s
ongoing, strategic focus on the casual gamer audience.”

Eric Lamendola, Director of Business Development for Slingo
stated, “We’re excited about the prospect of repeating
Slingo Quest’s phenomenal online success on mobile.
I-play’s reputation in building and sustaining successful and
high quality casual mobile game franchises sets the company apart
and makes it the obvious choice of mobile partner for Slingo.
”

About Slingo, Inc.

Slingo, Inc. is a U.S. based company which through visionary
leadership and creative minds have effectively developed and
licensed the intellectual property for the Slingo brand games. Over
the past 10 years, as a leader in the growing “casual
games” space, Slingo Inc has successfully licensed to
partners world-wide for use with: online game sites, downloadable
games, instant lottery tickets, casino slot machines, casino table
games, broadcast and cable television, mobile phone games, and
other interactive mediums. Slingo Inc.`s flagship game “Slingo”
boasts over 3 billion games played because of its irresistible game
play and community. Slingo.com is now one of the leading
entertainment destinations for women on the internet. Some of
Slingo, Inc.`s partners are America Online, IGT, Funkitron,
Oberthur Gaming Technologies, The United States Playing Card
Company and TVcompass. People can play Slingo and other games, as
well as join the social networking community by going to -
www.slingo.com. For more information on Slingo
Inc, please call (201) 489-6727 or visit us at
http://www.slingo.com/

About Zeebys

The movie industry has the Oscars. The music industry has
Grammies. TV has the Emmys. The casual games industry has the
Zeebys. The Zeebys is the First Annual Casual Games Awards
rewarding the very best in casual games as voted by the public.

About I-play

I-play brings the best in mobile entertainment to an audience of
over one billion people via a network of over 120 carriers
worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ),
Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM),
amongst others and online portals including
http://www.iplay.com/. I-play has been creating
mobile games since 1998 and continues to spearhead the creation of
mobile entertainment for the next generation. As one of the world`s
longest established and respected creators of mobile entertainment,
the I-play brand stands for quality and the best in mobile
development. A move into mobile video content via a license
agreement with Universal Mobile Entertainment sees I-play offering
the best clips from Universal Studios’ most popular
blockbuster movies.

I-play`s investors are Apax Partners and Argo Global Capital.
I-play is headquartered in London, with North American Regional HQ
in San Mateo, California and European Regional HQ in Dunfermline,
Scotland; a publishing studio in Macclesfield as well as sales
offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit
us at
http://www.iplay.com/ I-play is a trademark and
trading name of Digital Bridges Limited.

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