Mobile media company Player X announced that it has opened up an Australian office in Sydney.

The
company has also appointed an unnamed Australian mobile industry
veteran to run the new office which will be responsible for running
Player X’s publishing and distribution business in Australia and New
Zealand as well as liaising with the Chinese office.

"This year
has seen Player X open up in South America and India, so opening in
Sydney was a natural progression," said CEO Tony Pearce.

"We are
seeing great numbers in Australia and New Zealand so it kicks off what
should be a record-breaking 2008 for the company," said Tony Pearce,
Player X CEO.

Player
X raised USD 10 million second round funding in January, and has since
been recognised as the fourth fastest-growing, VC-backed company in the
UK.

The company now has offices in Sao Paolo, Orlando, Hamburg, and Lyon as well as the Beijing and Pune facilities.